gufram Rebranding

Client: gufram / Charley Vezza

Creative team:
Creative Art Directors: Micol Talso & Sara Alonso

We led the creative process that transitioned Gufram from its traditional style to a bold, new narrative.

Our mission was to create a distinct world for each product, ensuring that every piece radiates its own unique personality. By crafting individual visual stories, we honored the independent aesthetic of each item, seamlessly blending innovative design with Gufram's heritage. This rebranding journey redefined Gufram’s essence, celebrating diversity and creativity across their entire product line. We collaborate with different artists making sure that the visual narratives would be totally different.